1. a solemn promise, pledge, or personal commitment: 

marriage vows; a vow of secrecy.

2. a solemn promise made to a deity or saint committing oneself

to an act, service, or condition.

3. a solemn or earnest declaration.

It quick to look at the term ‘vows’ and instantly assume that this is directed towards the correlation of wedding vows, marriage, and everything else deemed holy in the eyes of God.

Yes, and no.

While I could go and stress the importance of vows directed towards the one you love, in hopes of taking the steps forward to not only promote dedication, but also safety and security; I believe that the idea of a vow has a far more deeper potential towards not just matrimony, but humanity.

We live in a cultural surrounded by lies and deceit, it’s a business model. We lie to get our way, we ‘persuade’ others to see our view point so that they can ‘buy in’; face it, our commerce and industry revolve around the idea of low-balling in order to increase revenue. I know this; I deal with it every, single day.

I was in a store, not too long ago, and several of the stores in my area had changed their pricing scheme to reflect their competition. This little store had not. In fact, they had actually lowered their prices. Now, their sales had been ok, and slightly above, but as you can imagine; in my little world, they could be better.

So, I decided to implement a business tool that is unheard of by so many; honesty. I told the staff that they should boast about their honesty, the fact that whether they meant to or not, they had the lowest prices in the area. Be proud of being different and advertise the idea their they are vowing their livelihood towards the betterment of their town and business.

Who knew that honesty could be profitable?

It took me a year to finally understand that concept. I didn’t hold tight to my vows, while I will always deny the idea of cheating on my wife, there were other areas that I wasn’t faithful, I wasn’t honest, I didn’t understand or respect the importance of the vow that I had taken.

How does that affect the present?

Simple. I cannot handle dishonesty.

Part of the beauty of owning Kansas City Shock LLC, is being able to guide the ethical value of the business. Part of that stance means that I run an ‘open book’ policy, meaning that people can see where our [their] money is being spent any time that they wish. I refuse to allow my legacy, my belief, and my history to be tainted by the idea of being dishonest. You wouldn’t believe the heads that turn when people understand that you are genuine and passionate about what you believe in. That you’re willing to lay it on the line, because you took the vow, made the dedication to promote and exult whatever it may be that you follow.

If there is one major key that I’ll be taking with me, heading into whatever the future may hold [as we know, this could literally mean anything], it is understanding the detrimental importance of any and every vow that I make.

I vowed to lose weight, fifty pounds were gone. You vowed to eat healthier, your body feels better.

What if we vowed to protect one another?


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